I. What Is Controlling and Why Is It Important? Controlling is the process of monitoring, comparing, and correcting work performance. Control is important, because it’s the only way that managers know whether organizational goals are being met and, if not, the reasons why. The value of the control function can be seen in three specific areas: l Planning = If managers didn’t control, they’d have no way of knowing whether their goals and plans were being achieved and what future actions to take. l Empowering employees = An effective control system can...